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December 18, 2013

Woman tweets about working 30 hours straight, dies next day


INDONESIA — A young copywriter working for advertising agency Y&R in Jakarta has died as a result of overwork, according to reports.

Mita Diran, who joined Y&R just over a year and a half ago, passed away after suffering heart failure as a result of a combination of long hours and drinking too much Kratingdaeng, a strong energy drink, a colleague of hers has said.

Her father, Yani Sharizal, who works as an executive creative director at local agency Fortune, has said that his daughter had slipped into a coma after working continuously for three days, and that she had been working over the limit. The young copywriter’s last tweet read:  “30 hours of working and still going strooong.”

Full story: Overwork blamed on death of Y&R Indonesia copywriter Mita Diran